Brand Miu Miu

Miu Miu

FounderMiuccia Prada
Parent companyPrada

Miu Miu is an Italian clothing brand founded in 1993 by Miuccia Prada, the heiress of the famous fashion house Prada. The brand's name comes from Miuccia Prada's childhood nickname. Miu Miu is considered a younger "sister" brand to Prada, offering a more youthful and provocative style of clothing, shoes, bags, and accessories.

Miu Miu is known for its avant-garde collections, which often feature playful, eccentric elements and a bold use of colors and patterns. The brand caters to the modern, independent woman who values both classic and experimental approaches to fashion. Miu Miu has gained international recognition and popularity among celebrities and fashion insiders thanks to its unique style and innovative approach to design.

Besides clothing, Miu Miu produces a wide range of products, including shoes, bags, glasses, jewelry, and perfumes. Miuccia Prada, who leads the brand, is known for her talent in reinterpreting traditional fashion elements from a contemporary perspective, with an emphasis on quality and detail.

Miu Miu collections are regularly showcased at Fashion Weeks in Paris and other major fashion capitals, highlighting their significance and influence in the contemporary fashion industry.

Miu Miu brand history

Miuccia Prada - founder of the clothing brand Miu Miu
Miuccia Prada - founder of the clothing brand Miu Miu

Miu Miu was introduced to the public in 1993 with a collection inspired by cowboy style, featuring suede jackets with fringe and patchwork skirts (a type of handicraft that involves sewing together pieces of fabric of different colors, sizes, and textures into a single whole). From 1994, Miu Miu presented its collections in the USA for three seasons and debuted with women's clothing at Paris Fashion Week in 2006.

By 2005, efforts were made to further distinguish Miu Miu from Prada, in particular, by opening a separate showroom in a modernist villa that served as Prada's first headquarters in Milan. This location was also used for the men's fall-winter collection in 2006.

In 2020, the brand launched "Upcycled by Miu Miu", a special collection consisting of reworked vintage dresses from the 1930s to the 1980s.

The Miu Miu Spring 2024 show was recognized as the "show of the year" at an awards ceremony.


Miu Miu stores are located around the world, and architect Roberto Baciocchi designed the template for the initial series of stores. This design was first implemented in the Milan store in 2006. Baciocchi also oversaw the design of Miu Miu store interiors in cities such as Paris, Hong Kong, Florence, London, New York, and Taipei.

The brand opened its first standalone store in China at The Mixc shopping center in Shenzhen in 2009. A new flagship in North America opened in Houston, Texas, at The Galleria in the summer of 2011, followed by a store in Short Hills, New Jersey, in the fall of the same year. The first Miu Miu boutique in Australia was launched at the Chadstone shopping center in Melbourne. In 2010, a Miu Miu store opened in Glasgow, Scotland, located within Fraser's department store. In 2015, a store designed by Herzog & de Meuron was opened in the Aoyama district of Tokyo.

The Miu Miu store on Sloane Street in London was reopened in 2017 after renovations and announced the launch of a customization service, allowing customers to design their own heels. This is the only Miu Miu store in the world to offer such a service.


Over the years, the Miu Miu brand has been represented by famous models and actresses, including Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, Chloë Sevigny, Siri Tollerød, Lindsey Wixson, Zhou Xun, Dong Jie, Jessica Stam, and Joan Smalls. In May 2011, the brand chose then-fourteen-year-old actress Hailee Steinfeld as a new, younger face for the brand. For the 2012 campaign, 34-year-old American model Guinevere Van Seenus was chosen. Actress Elle Fanning became the brand's iconic face in 2018. In October 2021, South Korean singer and actress Im Yoon-ah was chosen as a brand ambassador, and in November 2021, South Korean singer Jeong Won-young was selected. In June 2023, Japanese singer and dancer Momo Hirai was appointed as the Japanese ambassador for the brand, and in August 2023, Minnie from (G)I-dle was introduced as a new brand ambassador for Miu Miu.

Miu Miu and Cinema

In 2011, Miu Miu launched the "Women's Tales" series, a campaign consisting of short films created in collaboration with renowned female directors, showcasing Miu Miu collections through short, silent films. The first set of films, directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande, and Massy Tadjedin, was shown at the 69th Venice International Film Festival. The fifth film, released in 2013, was written and directed by Ava DuVernay, who also played a role in it.

Clothing from the brand Miu Miu

Miu Miu Spring/Summer 2024 Collection #

The Miu Miu Spring/Summer 2024 collection, created by Miuccia Prada, delves into the essence of contemporary beauty—dynamic and transforming. In a world that is constantly moving, this collection seeks beauty that responds to the complexities of today, offering a subtle and responsible interpretation. It moves beyond frozen standards towards radical diversity and the celebration of multiplicity. Here, beauty becomes plural, acknowledging the uniqueness and vitality of life itself.

Miu Miu Fall/Winter 2024 Collection #

The Miu Miu Fall/Winter 2024 collection by Miuccia Prada acts as a fashion dictionary, spanning from childhood to adulthood, inspired by the breadth of human experience. It reflects the evolution of personal and collective identity through the transformation of clothing.

The collection captures different stages of life in individual ensembles, much like how our memories intertwine with our present. It takes us back to childhood with deliberately downsized dimensions, shortened sleeves, and shoes with rounded toes, reminiscent of youthful styles. In contrast, maturity is depicted through established symbols of elegance and sophistication: gloves, handbags, brooches, refined tailoring, and the indispensable little black dress. The spirit of childlike spontaneous revolution is manifested through the bold combination of different styles—mixing pajamas with outerwear, blending traditional with unconventional. Clothing serves as a bridge between past and future, awakening memories while simultaneously inspiring a forward-looking vision.

Miu Miu Fall/Winter 2023 Collection #

The Miu Miu Fall/Winter 2023 collection by Miuccia Prada embodies a perspective that acts as both an intervention and a creation. It dives into the instinctive act of observation, exploring various ways of seeing and the transformative power of the gaze on its subjects. Observation opens the path to thinking. Through technique and embodiment, the visual perception and understanding of clothing dynamically change.