Brand The Row
|Founder||Mary-Kate Olsen / Ashley Fuller Olsen|
|Head office||USA, New York|
The Row is a luxury clothing brand founded by American actresses Mary-Kate and Ashley Olsen in 2006. The Row is renowned for its minimalist design and high-quality materials, embodying understated elegance.
Initially, The Row was conceived with the aim of creating the perfect t-shirt, but it quickly expanded to encompass a full range of ready-to-wear collections, including outerwear, footwear, bags, and accessories.
The Row's design often features a muted color palette.
The Olsen sisters, with Mary-Kate as the company's Creative Director and Ashley as CEO, have gained recognition for their unique design vision and penchant for subtle luxury. This has led The Row to receive a number of prestigious awards, including those from the Council of Fashion Designers of America (CFDA).
In 2005, Ashley Olsen was inspired to create the perfect t-shirt, which laid the groundwork for The Row brand. Ashley experimented with the design, considering various women's specifications to achieve universality and comfort. The following year, in 2006, the Olsen sisters introduced a seven-piece collection for The Row, including the aforementioned t-shirt, satin leggings, and a cashmere dress. This collection was entirely purchased by the American retail chain Barneys New York. Over time, The Row's range became more diverse, with accessories and footwear added. The brand was named after Savile Row - a street in the Mayfair area of central London.
The Olsen sisters have been working at The Row studio located in the Tribeca district since 2012. They also expanded their presence by opening offices in Paris in 2011 and in London in 2019. Since the brand's inception, the Olsen sisters have preferred to remain behind the scenes, allowing the clothing to "speak" for itself and avoiding public attention for the first three years of its existence.
In 2018, after two years of preparation, an extensive men's collection was announced, available for purchase from October of the same year.
However, 2020 brought challenges: due to the COVID-19 pandemic and the bankruptcy of Barneys New York, The Row faced financial difficulties, prompting staff cuts.
Despite this, in September 2021, The Row brand delighted its fans with the launch of its debut children's collection.
In 2011, The Row brand, in collaboration with Toms Shoes (a footwear manufacturing company), introduced a special collection in line with Tom's one-for-one initiative. Subsequently, the Olsen sisters, along with Toms, participated in a charitable shoe distribution in Honduras.
A year later, in 2012, The Row, in collaboration with artist Damien Hirst, released an exclusive series of backpacks. This line featured The Row's iconic crocodile skin backpack adorned with 12 unique designs created by Hirst. A portion of the proceeds from the sale of these backpacks was donated to UNICEF (the United Nations Children's Fund).
In 2015, as a result of collaboration between The Row and Oliver Peoples (an American eyewear brand), a collection of eyewear was created, encompassing both optical and sunglasses. In 2018, they teamed up once again to introduce a second eyewear line inspired by the fashion trends of the 1990s.
In the realm of art, The Row closely collaborated with the Noguchi Museum for its Fall 2018 presentation at New York Fashion Week in February 2018. The Olsens adorned their showroom with Isamu Noguchi's sculptures, creating a unique setting for their models. Later, in September of the same year, they once again joined forces with the Noguchi Museum and crafted an installation at the New York Dover Street Market. This art exhibition showcased outfits from The Row's Fall 2018 collection, along with two Noguchi sculptures and three Akari light panels.